Search giant Google recently went to extraordinary lengths to make sure something couldn’t be found.
The thing in question was the term ‘ogooglebar’ and Google wanted to make sure that it was either edited or completely removed from the annual list of new words released by the Swedish Language Council.
For the non-Scandinavians ‘ogooglebar’ refers to something that can’t be found using the popular search engine. The direct translation would be something like ‘ungoogleable’. In Sweden it refers to something which can’t be found using a search engine.
Since the Swedish Language Council released its latest list of new words – which included ‘ogoolgebar’ – in December, Google has been pushing the council to amend the definition of the term and add a disclaimer that added that Google is a trademark.
Doing a little research also shows what might just be a random coincidence: ‘ogooglebar’ can’t be translated into English…
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